We couldn’t find “cool” matching t-shirts to match the toddlers we love in our lives. We wanted a reflection of the diverse NYC that we live in - an updated version of “Mommy and Me”. That’s where “cool tots” was born. Be the cool aunt or uncle that matches your toddler niece or nephew, be the traditional mom or dad that matches or be the non-traditional family that matches. We just want to spread more love and cuteness. We think it’s a very cool thing to do.